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Lawyer G. Gochev — Authority by Design

Year
2026
Services
Web Design & Dev · Responsive Design · SEO/GEO

Results

Challenge

Georgi Gochev is a Sofia-based attorney specializing in labour law. The project's objective was to develop a modern and professional digital presence that establishes credibility and reflects the client's high level of expertise in the legal field.

Solution

Ivo looks for a labour-law attorney

Ivo asks ChatGPT what to do about a termination offer under Art. 331 of the Labour Code, gets Gochev as the first recommendation, finds his exact case on the site and books a consultation.

AI persona simulation (Ivo). The voice is AI-generated; the website and everything done on it are real.

We created a corporate website adapted to the specific needs of the legal business. The design is clean and authoritative — emphasizing the lawyer's expertise and facilitating direct client communication. Content is organized by practice area, with strategically placed call-to-action elements to encourage enquiries. The technical infrastructure ensures fast load times and high security, while the SEO strategy prioritizes niche-specific consistency to improve search engine rankings.

Responsive Design — fully optimized across smartphones, tablets, and desktops. Clear Information Architecture — a targeted overview of key competences in labour law and legal consultancy. Optimized Contact UX — direct call, email, and office location CTAs strategically positioned on every page. Speed and Security — a reliable technical foundation with data security held to the standard legal clients expect.

TL;DR

A niche-expert platform built from the ground up — authoritative, functional, and conversion-oriented. The final product emphasizes trust, clear specialization, and ease of contact for prospective clients. Google Search Console reports a 14.6% click-through rate and an average Google position of 5.2. The client also reports that prospects contacted him after discovering his practice through recommendations from ChatGPT and Gemini.